Is this good or bad news for Publishers?
There are different opinions as it depends how many page views your blog gets in these 30 days, which ad price you have set and how many ad slots are available or empty! The more ad slots available, the better your "return" for each Network Ad. This said, perhaps you should choose the 4 or 5 ad slot widget from now on to earn additional from the network ads and the classic ads.
What about Ben's discussion about an Advertisement experiment
In short: Reduce your ad slots (to one for each ad network), so that the readers don't get swamped with ads (and you could maximize your earnings).
That's what i call double standard in CMF Ads because NOW you SHOULD maximize your ad slots like Turnip reminded some members in the forum otherwise you WON'T earn anything from the Network ads + classic ads (and your direct classic/campaign advertisers wouldn't get much exposure).
It looks now similar to Adgitize, the more ads you display, the higher is your share on the overall ad views of the specific Network Ad. Only that you could get paid more in Adgitize (even when you don't click and write just occasionally an article daily, you could earn 1-3 cents DAILY not within 30 days).
What influences do the Network Ads have on your earnings?
This depends how many ads you have currently running. In my case i run already 9 ads on 5 ad slots with 8.000 overall page views. The 9th ad can expect 4.500+ ad views (i guess more as soon as some of the other ads expire in the following two weeks).
- ADDING ONE of the Network ads reduces the page views to 4.000/month
- ADDING a SECOND Network ad the page views would be again 10% lower - just 3.600
- For each additional ad the available page views would be reduced by around 200 - 250.
WOULD YOU LIKE THAT SOMEONE CUT OFF YOUR PAID AD VIEWS in this way?
In my case, i will weed out in 3 - 7 days the ads which i have previously placed as some of them are no more WORTH THEIR money because of the extremely reduced ad views!
You can look it up in your Ad history and see how many ad views you got in the last days (divide it by the days), how many ads are running now on the advertised widget and then use this formula to see the NEW daily ad views for your ad and COMPARE if it's worth!
Ad slots/running ads * page views / 30 days
How much can you earn as Publisher from the new Network ads?
Now to the earnings estimation
The advertiser paid 10$ - 1$ is for CMF Ads and 9$ will be divided by all publishers who approved the Network ads.
There are over 600 blogs in the system: 900 cents/600 blogs = 1,5 cents (average)
What does this average price mean for you?
From the old ranking system by page views (which was ironically discontinued in early January) i remember that around 1.800 - 2.200 page views have been necessary to reach a rank of 300 out of more than 600 blogs. But this rank was just a page view ranking, not the real ad view ranking (more ads running than ad slots available reduce the ad views)!
But overall page views of your blog is not everything like i mentioned before, it depends how many ads you have already running!! And with actually 8 NETWORK Ads these page views will get reduced by more than 50%, even with a 5 ad slot widget, not to mention when you have only a 1 ad slot widget (from 2.000 ad views down to 222 ad views/month with previously ONE AD running).
Someone with 5 ad slots and 2.000 page views earns more than someone with 1 ad slot and 5 running ads and the same page views because the Network Ad would get just 20% (400) of the 2.000 page views. In the end you get less than the average 1,5 cents.
My Network Ad gets at the moment around 12.900 ad views/day (it's the first day so there will be a lot of blogs who have not yet approved these new Network ads or who will reject them during the 30 day period after reading this article!). This would equal to 387.000 ad views/30 days.
Here are real numbers from my campaign in terms of ad views of my ad on other blogs!
If you run my ad and you might get at the end of the 30 days (i will update this section daily)
- 2.000 ad views (daily: 67), you could get 2.000/387.000 * 900 cents = 4,65 cents,
- the person with just 400 ad views (daily: 13) will get 0,93 cents and
- the other member with 100 ad views (daily: 3) 0,233 cents.
- To get the average price of 1,5 cents 645 ad views (daily: 32) would be necessary.
Now lets look at Turnip's Electric Car Blog -
16 ads running (canceled mine as i'm in his opinion an attention seeking jacka$$ because i show off the negative things for publishers/classic advertisers - my tone is just more aggressive than from the other members who complain) -
480 page views - 4 ad slots = 120 ad views gives him a whopping 0,28 cent for each Network ad instead of the 2 cents which he usually charges.
Isn't that a lot of money for a 30 day? It's faster to get this 0,28 cent by clicking one more Spikes each month, isn't it :)
Network ads might be worth the money for members who
- have not many ads running and expand their widget to the maximum of 5 ad slots
- have empty slots
- will have empty slots in the next 12 days (this means, don't put your ads on auto-approval, let the ads pending until they get auto-approved after 12 days or cancel the ad on the 11th day or approve the ad within the 12 days as soon as you have an empty slot)
Another tip for your CMF PROFILE!
Write it detailed in your CMF Profile description if you allow Network ads or not and if allowed how many you approve and if you cancel the Network ads when a classic/campaign advertiser buys an ad space (which just filled out the usually "empty" CMF Ad house slot)!
As soon as the first payout will take place in March (as there are several members who don't approve the ad, so it will take 42 days until payout), less members will approve the Network ads when they see that they earned less than the average 1,5 cents and lost traditional advertisers for which they charged 5, 10 or even 30 cents.