Google reveals Adsense revenue share

Google revealed yesterday their Adsense revenue share with the publishers of their content ads and Adsense for Search queries. Google is taking 32% of the Adwords revenue for the Content ads and 49% for the Adsense for Search.
For us publishers will be 68% left when we display the Google Adsense ads on our blogs and websites and 51% when someone searches from our own Google search box.

Google disclosed that large websites have a different revenue share percentage (they earn a bigger amount of cash). This means Google wants to keep good costumers happy with this method.

It was not disclosed if these percentages are averages for every publisher or if there are regional differences. Usually advertisers have to pay a higher amount per click if you select specific countries like USA, Canada, Western Europe instead of worldwide advertisement. With worldwide advertisement the "cheap" pay per click costs are usually generated from Asian and African countries and you'll generate only little traffic from Western countries.

Google will make further disclosure of these percentages directly inside of your Google Adsense account in the following months.

More information can be found in this post from the Google Adsense blog.

What are your thoughts about Google Adsense and its revenue share?

Google Adsense: How to make money off their ads!

Most of the bloggers know already that you can monetize your blog in one easy step by using Google Adsense ad service. You simply register one (or more of your) blog(s) and wait some days until Google Adsense accepts your blog to publish their ads or if they (temporarily) reject it until your blog's content is within their terms of service.

After you get the approval e-mail from Google, you can start using their Adsense ads on your blogs and websites. Adsense uses Keyword sensitive ads which means Google tries to publish ads which fit to your actual blog posts or your overall blog topic. The ads which Google Adsense serves on our blogs and websites are coming from other blog & website owners, from famous brands who promote their new products / contests or from affiliate programs.

As you build up your blog posts week by week, you'll notice that there are often the same Google Adsense ads displayed when you visit your own blog. This happens because your content is relevant to their keywords which they are using in their Google Adwords campaign. Most of these ads will show you an URL to their real website (when you use the sky scraper or banner ads - the URL won't be displayed if you use only the Text link ads). On my blog there have been a lot of "Grab a free report", "sign up for my list", "new advertising program", 50 Ways to make money online! ads which include an affiliate program.

If you use now these kind of ads not only by displaying them in your Adsense ads but by choosing to join their affiliate programs (and make money off Google Adsense ads) you could make not just a few cents for the click - you could make between 2 - 50 $ (between 10% and 75% of the product price) in case the visitor who clicks your affiliate link, joins the program and buys the book or the service. Every blogger will have other ads like Mommy blogger might have the ones for baby cloths for which several companies offer partner programs with a certain percentage of the sales price as a commission or the Amazon Associate program which you can use easily inside your own blog posts when you write about certain products which are distributed by Amazon!

Most important factor to remember with affiliate links is NOT to cluster your whole sidebars with different ad banners and text link ads as they won't be always relevant to your actual blog posts. Instead you could use your affiliate banners selectively in relevant blog posts as a picture on the left/right of your blog post, between or at the end of your blog post.

You should only put certain affiliate links in your sidebars which are always useful for your visitors to see. Put other affiliate links at the bottom of your sidebars, in this case new visitors who are interested in your posts and read more than the recent one still can notice some of your affiliate links and will make you money but not annoy your regular visitors!

What's your experience with Google Adsense (earnings, success, ban, payout)?

Which experience can you share about affiliate programs, earnings and your success with them?

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• How to sign up for a Google AdSense account? (earnblogger.com)
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• AdSense Ads in Google Buzz (crazzycool.blogspot.com)

Banned from Adsense - Answer these questions!

As soon as you get banned from Google's Adsense Publisher Program, you want to try to reinstate your account. But it is not that easy like you will think. Google has prepared a very long list of questions, some of them are tricky and i guess if you answer something wrong it will end badly for you, your account and a future without Adsense is predictable.

Here are the questions which you have to answer when Google think your Adsense account was used / abused by invalid click activities:

1. Example URLs where you've placed your ads
2. Date your account was disabled
3. Have you appealed the disabling of this account in the past?
4. Do you have any other active Adsense accounts?
   
   
5. Who are the intended users of your site?
   
6. From what parts of the world do your user view your site?
7. How are your users accessing the web? (e.g. Internet cafes, home DSL lines, mobile devices, university / office intranets)
   
8. Does your site content include content copied from other sites of the web (not including RSS feeds)?
9. What is the source of your site's content?
10. How many people are involved with the administration of the site?
11. How often do you update your site?
12. Have you ever purchased traffic for your site(s)?
13. Have you ever signed up for services that give users incentives to visit your site/ads? (e.g. auto-surf, pay-to-read, pay-to-click)
14. How do users get to your site? How do you promote your site?
15. Why do you believe the traffic to your Google ads is valuable to advertisers?
16. Would visitors to your site have any reasons to increase your Adsense earnings? If so, why? (e.g. do they know you personally, are they part of an online community, or do they support a particular cause)
17. Have you or your site ever violated the Adsense program policies or Terms & Conditions? If so, how?
18. Any relevant information that you believe may explain the invalid click activity we detected
19. Any data in your site traffic logs or reports that indicate suspicious IP adresses, referrers or requests
    

Some of the questions are very strange like Nr. 6, 7, 14 and 15.

If Google thinks itself that my web site offers no values for the advertisers, why should Google accept my subscription to Adsense from the beginning on?
Why does Google not approve each website before you copy the code into it?
Can't Google watch itself in the Google Analytics account to check the referred websites?

How does Google detect the invalid click activity?
I guess they have a better Google Analytics account for their Adsense ads to track persons who click too often or who are always the same persons who click...