Image by hongiiv via FlickrI tried the new feature in CMF Ads called Spikes at the Christmas weekend. It took 3 days during this time from 24th - 27th December until i received 50 "unique" visitors from CMF Ads.
Let's look at the numbers from Google Analytics:
- 32 from 50 visits have been recorded - which leaves 18 visits as Drop & Run visits (36%)
- From the 32 visits only 43,75 % (14) have been NEW VISITS (unique)
- The average time on the site from these 32 visitors has been 1:32 minutes (40 seconds more than my usual average time)
- Bounce rate & Page views (can't be calculated as my code was duplicated and i just changed it to the new Analytic codes on 26th December) - therefore i bought a new spike to test it again :)
- The recorded visits (32) accounted for 3.3% of my overall visitors (946) in these three days.
As we usually shouldn't count Drop & Run visits because there is no real value in them, i paid 20 cents for 32 visitors (0,625 cents/visitors) who stayed longer than the average visitor on my blog.
The longer on-site time could be connected with my article about CMF Ads and the comments from CMF admins as only CMF members visited me through CMF Spikes.
We will see what happen when i don't update or have another topic as myr first article in the future.
As CMF Ads doesn't know which member visited me already from EntreCard or Adgitize the uniqueness lacks in my opinion. New visits have been just 43,75% which means there are more than 50% who visit me regularly from EntreCard/Adgitize/CMF Ads.
At the moment i believe the drop & run visits will increase as there is nothing that stops the member (like EntreCard where you have to "look for" the Drop box or in Adgitize for the next ad to click on), especially if they have already visited me from EntreCard/Adgitize on the same day!
The Bounce rate might increase as well as more and more members have already visited your blog from the previous Spikes purchase, following this the average time on the site will decrease.
Using Spikes as a permanent way to drive traffic to your blog is not the best way if you DON'T UPDATE YOUR BLOG before you buy a new SPIKES.
The Spikes will be used up during the weekdays (and after they are now established) faster than during the last few days as more and more members see this as a way to earn easily money for their advertising campaigns (DROP & RUN TRAFFIC).
Actually there are have been more than 109 Spikes member which would give you already 21,8 Cents if you have visited them (enough to self-fund a SPIKES) and new blogs are added each hour.
After 4 hours i received -for my SECOND SPIKES- 10 CLICKS from CMF Ad members, only 3 got recorded by Google Analytics with an average time on the site of 0 seconds and 1 new visitor (who also didn't like to read)!
That's being said, i seem to be right that it's more for the incentive of 0,2 cents than for staying and reading the actual blog (after the blog might have been visited in the previous days)!
What should YOU DO?
- Give it a ONE-TIME try, 20 cents is not much for getting up to 50 visitors who stay a while on your page.
- Don't expect many comments (got 5 comments from CMF only members, the other comments were mainly given because i commented on their blog!)
- Write about your experience with CMF SPIKES or a topic related to CMF members/blogger to attract them a little longer on your blog, express your views in the CMF forum :)
- Members with mainly paid post may get visitors but i doubt that Google Analytics will count this visits (after a second Spikes is purchased) as the first impression of a blog counts - similar to Adgitize where many members avoid ads which haven't Adgitize ads on it themselves, members remember "bad blogs".
- Buy a second SPIKES after some days not immediately after your FIRST ONE has expired!